European wood flooring has long been admired in high-end interior design magazines, known for its clean lines, elegant tones, and timeless sophistication. But this design trend isn’t just reserved for showrooms—homeowners across North America are now choosing European-style hardwood flooring to bring luxury and refinement into their living spaces. So what makes European flooring so popular? Here are six standout benefits of choosing European wood flooring for your home.

25 Of the most asked questions about wood flooring options and installation (Series 2):

• What’s the best type of wood flooring for pets?

• How can I protect my wood floors from scratches and dents?

• How do I remove stains from wood floors?

• What’s the best way to clean wood floors without damaging them?

• How long do wood floors typically last?

• Can radiant heating be used under wood floors?

• Can wood flooring be installed over existing tile or concrete?

• Do wood floors add value to your home?

• How do I know if my wood floor needs to be refinished or replaced?

• What type of wood flooring is best for high-traffic areas?

25 Of the most asked questions about wood flooring options and installation (Series 1):

• What is the difference between solid hardwood and engineered hardwood flooring?

• How does vinyl plank flooring compare to real wood in terms of durability?

• Is laminate flooring a good alternative to hardwood

• What types of wood species are available for hardwood flooring?

• Which wood flooring option is best for high-traffic areas?

• Can engineered hardwood be installed in basements or over concrete?

• How long does solid hardwood flooring typically last

• What is the average cost difference between solid hardwood and laminate flooring?

• Is vinyl plank flooring waterproof?

• Can wood flooring be installed over radiant heating systems?

Choosing to install new flooring is a big decision that can dramatically enhance the look, feel, and value of your home or commercial space. Whether you’re remodeling a single room or giving your entire property a fresh new look, the flooring you select—and more importantly, who installs it—can make all the difference.

In this guide, we’ll walk you through how to choose the right flooring installer, including the research process, evaluating materials, checking credentials, and more. By the end, you’ll be equipped with everything you need to make a confident, informed choice.